About the Organisation
UBM India Pvt. Ltd., now part of Informa Markets, was a leading exhibition organizer in India before retiring the UBM brand on May 7th, 2019. As a key player in the event industry, UBM India hosted over 25 large-scale exhibitions and 40 conferences annually, facilitating trade and networking across various industry verticals from its offices in Mumbai, New Delhi, Bangalore, and Chennai.
Needs
UBM India aimed to boost its social media presence to enhance visibility for its exhibitions and conferences, engage with industry professionals, and drive attendance. The objective was to create a strong digital footprint to effectively promote events, connect with potential attendees, and reinforce its position as a leading organizer in the Indian market.
Solution Strategy
ADG Group developed a tailored social media strategy for UBM India, focusing on creating engaging content that highlighted upcoming events and industry insights. The approach included targeted social media campaigns, interactive posts, and strategic use of platforms to reach industry professionals and potential attendees, enhancing overall engagement and event visibility.
Results
The social media strategy resulted in a 65% increase in engagement rates, a 55% rise in event attendance, and a 50% boost in follower growth. UBM India successfully enhanced its online presence, effectively promoted its exhibitions and conferences, and reinforced its market leadership in the event management industry as part of Informa Markets.
