About the Organisation
Starcom IP, with a legacy spanning over 80 years, is a global leader in communications planning and media strategy. Committed to understanding people at the core of their operations, Starcom leverages data and technology to drive transformative results for businesses. Their expertise in harnessing insights and innovation sets them apart in the media landscape.
Needs
Starcom IP aimed to enhance its digital footprint and attract new clients through a comprehensive digital marketing strategy. The agency needed to improve search engine visibility, drive targeted traffic, and engage effectively with its audience on social media, leveraging its rich history and industry leadership.
Solution Strategy
ADG Group implemented a robust digital marketing strategy for Starcom IP, encompassing SEM, SEO, and social media services. This included optimizing the website for SEO to improve rankings, running targeted SEM campaigns to drive qualified leads, and creating engaging social media content to enhance brand visibility and audience interaction.
Results
The digital marketing efforts led to a 65% increase in organic search traffic, a 50% improvement in SEM campaign performance, and a 55% boost in social media engagement. Starcom IP successfully enhanced its online presence, attracted new clients, and reinforced its position as a leading communications planning and media agency.
