About the Organisation
SMB Unisol Private Limited, based in India, is a prominent manufacturer specializing in printers, office equipment, and computers. Known for its high-quality products and innovative solutions, SMB Unisol caters to both domestic and international markets, aiming to strengthen its brand presence and connect with a broader audience through effective digital marketing.
Needs
SMB Unisol needed to enhance its social media presence to better showcase its product range and engage with potential customers. The goal was to increase brand visibility, drive traffic to the company’s website, and effectively communicate the benefits of its printers, office equipment, and computers through targeted social media strategies.
Solution Strategy
ADG Group developed a comprehensive social media strategy for SMB Unisol. This included creating engaging content that highlighted the features and advantages of their products, running targeted ad campaigns to reach specific demographics, and utilizing social media platforms to interact with customers and address inquiries. The approach focused on building a strong online presence and driving product awareness.
Results
The social media initiative led to a 55% increase in engagement, a 45% rise in followers, and a 50% boost in website traffic. SMB Unisol successfully enhanced its online visibility, attracted new customers, and reinforced its market position as a leading manufacturer of printers, office equipment, and computers.
