Client Background
Libra International Ltd. is dedicated to providing a diverse range of high-quality coir products, mattresses, pillows, and more, at competitive prices. The company aims to deliver exceptional value to customers by offering top-notch products and maintaining market leadership in the home comfort industry.
Needs
Libra International needed to enhance its online presence and connect with potential customers through social media. The goal was to increase brand visibility, engage with a broader audience, and drive sales by effectively promoting their product range and highlighting their market-leading prices.
Solution Strategy
ADG Group developed a targeted social media strategy for Libra International. This included creating engaging content that showcased the company’s products, running targeted ad campaigns to reach potential customers, and utilizing interactive posts to foster engagement. The strategy aimed to build brand awareness and drive traffic to their website.
Results
The social media efforts led to a 65% increase in engagement rates, a 50% rise in website traffic, and a 45% boost in inquiries and sales. Libra International successfully enhanced its online visibility, attracted a larger customer base, and reinforced its position as a leading provider of coir products and home comfort solutions.
