About the Organisation
OMD (Radeus Advertising) is a leading advertising agency renowned for delivering innovative solutions and leveraging industry expertise to drive effective brand promotion and growth. With a focus on creating impactful advertising strategies, OMD aims to elevate brand visibility and achieve measurable results for its clients through strategic media and communication efforts.
Needs
OMD needed to enhance its media and news presence to better showcase its advertising solutions and industry expertise. The objective was to improve brand recognition, attract new clients, and effectively communicate the agency’s innovative capabilities through targeted media coverage and news dissemination.
Solution Strategy
ADG Group provided a tailored news and media strategy for OMD. This included crafting compelling press releases, securing media placements in relevant industry outlets, and managing media relations to boost the agency’s profile. The strategy also involved monitoring media coverage and optimizing communication tactics to maximize impact.
Results
The media services led to a 60% increase in media coverage, a 50% rise in brand mentions, and a 45% boost in client inquiries. OMD successfully enhanced its visibility in the industry, strengthened its reputation as an innovative advertising agency, and attracted new business opportunities through strategic media and news management.
