Client Background
ASUS India Pvt. Ltd., headquartered in Taiwan, is a leading multinational company specializing in computer hardware and consumer electronics. Renowned for its innovation, ASUS is the world’s top motherboard and gaming brand and ranks among the top three consumer notebook vendors.
Challenges & Objective
ASUS India sought to enhance its brand visibility and drive product awareness through strategic media buying. The objective was to secure high-impact media placements, optimize advertising spend, and effectively promote its extensive range of products, including motherboards, gaming gear, and notebooks, to a targeted audience in the competitive tech market.
Solution Strategy
By focusing on securing prominent ad placements across key digital and traditional media channels, ADG Group implemented a comprehensive media buying strategy for ASUS India. This involved targeting tech-savvy demographics, negotiating competitive rates, and executing data-driven campaigns to maximize reach and engagement for ASUS’s product lines.
Results
The media buying campaign achieved a 42% increase in brand visibility, a 55% rise in product inquiries, and a 67% boost in online engagement. ASUS India successfully enhanced its market presence, effectively promoted its products, and reinforced its position as a leading player in the computer hardware and consumer electronics industry.
