Client Background
DA VINCI is a renowned educational TV channel based in Germany, known for its high-quality educational content for children and young adults. To expand its global presence and reach a new audience in India, DA VINCI partnered with ADG, a leading digital marketing agency known for its expertise in creating engaging online brand channels.
Objective
DA VINCI aimed to create an online brand channel specifically tailored for the Indian audience, showcasing its educational content and engaging with viewers in India. The channel launch in India was part of DA VINCI’s strategy to expand its international footprint and offer its educational content to a broader audience.
Strategy for Execution
The strategic team of ADG developed a comprehensive strategy to achieve DA VINCI’s objectives for the Indian market:
- Localization: ADG expert domain team localized DA VINCI’s content to make it relevant and engaging for the Indian audience. This included translating videos, articles, and interactive content into local languages and adapting the content to reflect Indian culture and preferences.
- Channel Design: ADG designed the online brand channel with Indian aesthetics and preferences in mind, making it visually appealing and easy to navigate for Indian viewers.
- Content Creation: ADG domain team created new content specifically for the Indian audience, covering topics relevant to Indian education, culture, and history. This content was designed to align with DA VINCI’s educational objectives while appealing to Indian viewers.
- SEO and Promotion: Our SEO team optimized the channel for search engines and promoted it through various online channels, including social media and digital advertising, to increase visibility and attract Indian viewers.
- Engagement Strategies: We implemented engagement strategies tailored to the Indian audience, such as interactive quizzes, polls, and contests, to encourage viewer interaction and feedback.
Measurable Outcome
The online brand channel created for DA VINCI by ADG and its launch in India achieved significant results:
- Successful Launch: The channel launch in India was highly successful, attracting a large number of viewers and generating buzz among the target audience.
- Increased Viewership: The channel helped DA VINCI increase its viewership in India, reaching a new audience and expanding its international presence.
- Engagement: The channel generated high engagement among Indian viewers, with viewers actively interacting with the content and sharing it with others.
- Brand Awareness: The channel launch helped increase brand awareness for DA VINCI in India, positioning it as a leading educational resource for Indian viewers.
Conclusion
The online brand channel creation and launch for DA VINCI in India by ADG was a resounding success, helping the educational TV channel expand its global footprint and engage with a new audience in India. The localization efforts, engaging content, and strategic promotion contributed to the channel’s success, making it a standout example of successful international brand expansion in the educational sector.
