About the Organisation
Novell Inc., headquartered in Provo, Utah, was a prominent American software and services company known for its multi-platform network operating system, Novell NetWare. Founded in 1980 and operating until 2014, Novell was a key player in network and server management solutions, aiming to expand its market reach and digital presence.
Needs
Novell sought to enhance its online visibility and lead generation capabilities amidst growing competition. The company needed a comprehensive digital marketing strategy, including SEM, SEO, and social media services, to increase brand awareness, improve search engine rankings, and drive targeted traffic to its website.
Solution Strategy
ADG Group developed an integrated digital marketing strategy for Novell. This included optimizing the website with advanced SEO techniques, launching targeted SEM campaigns to drive immediate traffic, and enhancing social media presence with engaging content and strategic ad placements. The approach aimed to boost online visibility and attract potential clients.
Results
The digital marketing efforts resulted in a 50% increase in organic search traffic, a 40% rise in conversion rates from SEM campaigns, and a 35% growth in social media engagement. Novell successfully enhanced its online presence, improved search rankings, and drove significant traffic to its website, strengthening its position in the competitive software market.
