About the Organisation
Polycom Data Center, a leading provider of telecommunications technology, is known for its commitment to robust data infrastructure. As Polycom prepared for a major corporate headquarters relocation to a new five-story building in San Jose, California, ensuring a reliable and efficient data infrastructure was critical to support their business operations and technology needs.
Needs
With the upcoming move and a tight deadline, Polycom required a trusted partner to handle the media buying for promoting the new data center build-out. The challenge was to effectively manage media placements and drive awareness of the new facility while adhering to a stringent timeline and budget constraints.
Solution Strategy
ADG Group provided a strategic media buying solution for Polycom Data Center. This involved identifying key media channels, negotiating ad placements, and managing campaign execution to maximize visibility and impact. The strategy included targeted ads in industry-specific outlets and leveraging digital platforms to reach relevant stakeholders and industry professionals.
Results
The media buying campaign led to a 60% increase in media coverage and a 45% boost in brand awareness. Polycom successfully promoted its data infrastructure build-out, achieving significant visibility in the telecommunications sector and ensuring a smooth transition to the new headquarters. The campaign effectively supported the company’s relocation and infrastructure goals.
