About the Organisation
SKETCH Consultancy, founded by a team of seasoned professionals with over 15 years of expertise in distribution, retail sales, and marketing, provides comprehensive solutions for IT and electronics products. Specializing in helping companies enter the Indian subcontinent, SKETCH offers strategic sales and marketing services to establish and grow their products and services in the region.
Needs
SKETCH Consultancy required effective media buying services to enhance visibility for their clients’ IT and electronics products entering the Indian market. The goal was to develop a targeted media strategy that would maximize brand exposure, drive consumer engagement, and ensure successful market entry for their clients.
Solution Strategy
ADG Group designed a targeted media buying strategy for SKETCH Consultancy. This included identifying and securing high-impact media placements across relevant platforms, negotiating optimal ad rates, and executing targeted campaigns to reach key demographics. The strategy focused on maximizing reach and ensuring effective market penetration for SKETCH’s clients.
Results
The media buying efforts resulted in a 60% increase in media coverage, a 50% rise in brand awareness, and a 45% boost in consumer inquiries. SKETCH Consultancy successfully enhanced its clients’ market presence in the Indian subcontinent, achieving notable visibility and engagement in a competitive landscape.
