About the Organisation
TLG India Pvt. Ltd., a part of the renowned Publicis Groupe, is a leading global communications firm. With expertise spanning communication, media, data, and technology, Publicis Groupe facilitates comprehensive marketing and digital transformation. Operating in over 100 countries, it supports a vast clientele, including major brands like Procter & Gamble, Nestlé, and Amazon, with innovative and personalized solutions.
Needs
TLG India needed a strategic media buying approach to enhance its market impact and optimize advertising spend for its diverse client base. The goal was to increase brand visibility, drive targeted consumer engagement, and maximize ROI through effective media placement and strategic campaign management.
Solution Strategy
ADG Group devised a tailored media buying strategy for TLG India, focusing on high-impact placements and targeted ad spend. This involved identifying optimal media channels, negotiating competitive rates, and executing data-driven campaigns to reach key audiences. The strategy aimed to ensure maximum exposure and effective engagement across multiple platforms.
Results
The media buying services led to a 65% increase in media coverage, a 55% improvement in campaign ROI, and a 50% boost in client engagement. TLG India successfully enhanced its advertising impact, optimized media spend, and reinforced its position as a leader in global communications and marketing transformation.
