About the Organisation
Headquartered in Hyderabad, Telangana, Yash Technologies is a global IT services and consulting company specializing in enterprise solutions, including SAP. The company offers a comprehensive range of services, including IT consulting, managed services, and digital transformation, helping businesses navigate complex IT landscapes and achieve their strategic goals.
Client Objective
Yash Technologies aimed to enhance its market presence and attract new clients through effective media buying. The objective was to optimize ad placements across relevant media channels, increase brand visibility, and drive targeted engagement for its enterprise solutions and IT consulting services in a competitive global market.
Solution Strategy
ADG Group developed a strategic media buying plan for Yash Technologies, focusing on high-impact media placements and targeted ad spend. This included identifying key industry platforms, negotiating optimal ad rates, and executing data-driven campaigns to reach decision-makers and IT professionals. The approach was designed to maximize reach and effectively promote Yash Technologies’ services.
Results
The media buying campaign resulted in a 65% increase in media coverage, a 50% rise in brand awareness, and a 45% boost in client inquiries. Yash Technologies successfully enhanced its online visibility, attracted new business opportunities, and strengthened its position as a leading IT services and consulting provider.
